Copywriting sales letters — tips and sneaky tricks
At the end of your sales letter, you need a guarantee and then a strong call to action. It’s not enough just to show prospects your ground-breaking product, stunning bonuses and awesomely low price, you have to tell them to click on the order button, or they won’t. Avoid using the word ‘buy’ - no need to give them painful reminders that payment is required. So your order button could say ‘Click here to order’ or ‘Click now for instant download’.
Oh, and don’t forget your PS. A lot of people will scroll straight to the end to see the price so you need to put your most important points here to hit them in the eyes before they scroll up again to where the price really is. Remind them what a great deal they are getting, and how there’s a guarantee so there is really no risk for them at all.
Analyzing successful sales letters will also help you. Then make a couple of drafts before you upload your final version. Remember, keep it clear, stress the benefits, and price it right. Copywriting sales letters for the web will soon be a breeze.
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