What’s Better for Newsletters: HTML Emails or Plain Text?
Most of the people I know who had to send their first newsletter had the same question in mind: do I have to write a plain test email or send an HTML email instead?
A plain old text email isn’t flashy, but it certainly gets your message over the net in minutes. When you’re using email to share information between you and your friend, the text email is the most efficient solution. On the other hand, if you’re marketing products or services, an HTML email does look nice. It appears more professionnal to your readers. The difference between text and HTML emails is much like going to get a sub sandwich with your sister and meeting a potential new client. HTML emails are indisputably more visually attractive, but even in business, there’re situations which are best served with the plain text email. Let’s take a look at the pros and cons of each type. Many people prefer starting from newsletter html templates to create HTML Emails as Newletters.
To know the best answer suitable to your business between HTML emails and plain text emails, read the full article!
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