How Article Submission Helps Internet Marketing

Writ­ing an arti­cle and sub­mit­ting it to on-line pub­li­ca­tions can help your Inter­net mar­ket­ing efforts. Unlike off-line pub­li­ca­tions, get­ting pub­lished on-line is not all that dif­fi­cult. Here’s how such arti­cle writ­ing and sub­mis­sion can help on-line mar­ket­ing.

You iden­tify the words that cus­tomers are using to search for your kind of prod­uct or ser­vice at the search engines. These words, known as key­words, are avail­able at key­word repos­i­to­ries such as Word­Tracker and Key­word Dis­cov­ery. Write an arti­cle that will inter­est your cus­tomers (say an arti­cle of tips on how to use your prod­uct to best advan­tage).

Include a rea­son­able num­ber of rel­e­vant key­words in your arti­cle. Place them in head­ings sub­head­ings and in the body. Use syn­onyms and related words instead of “stuff­ing” the arti­cle with the same key­word phrase in an irri­tat­ing man­ner.

Now sub­mit the arti­cle to arti­cle direc­to­ries and newslet­ters. You will be able to find these by search­ing and look­ing around the Web. Pro­vided your arti­cle meets the min­i­mum require­ments of the pub­li­ca­tion, it will be pub­lished.

Because the arti­cle is “opti­mized” for the words that on-line shop­pers use to search for your prod­uct or ser­vice, it is likely to appear when a reader of the arti­cle direc­tory searches it for tips on the prod­uct or ser­vice. Even oth­er­wise, the strong search engine rank of the arti­cle direc­tory can push up your arti­cle in search engine rank­ings, and show it when the prospec­tive cus­tomer searches on the Web (and not just the arti­cle direc­tory).

The result will be that your arti­cle will land in front of prospec­tive cus­tomers. If the arti­cle is really help­ful, it can impress the reader and make that per­son favor­ably inclined towards you.

Arti­cle direc­to­ries typ­i­cally allow you to include a live link to your web­site (or your email address) in an author bio shown at the bot­tom of the arti­cle. Using this link, the inter­ested reader can then con­tact you. If the per­son lands on a page of your web­site make sure that the page con­tains excel­lent sales copy. Good sales copy is not obvi­ous sales pitch, but a pre­sen­ta­tion of the ben­e­fits of your prod­uct or ser­vice in a cer­tain man­ner as to cre­ate buy­ing desire.

The above in essence is how you use arti­cle sub­mis­sion to mar­ket your prod­uct or ser­vice. In prac­tice, you will have to do some exper­i­men­ta­tion to find which kind of arti­cle and which direc­to­ries bring the desired response.

One inci­den­tal ben­e­fit of arti­cle sub­mis­sion is that the live links to your web­site can cre­ate link pop­u­lar­ity for your web­site, push­ing up its search engine rank­ings. For this, you will need to pub­lish numer­ous arti­cles in reputed arti­cle direc­to­ries, all with links that include rel­e­vant key­words.

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