Pay Per Click Advertising VS Organic SEO - Which is Better?

Everyone are arguing about online marketing, whether they are going to use Organic SEO or they’re going to use the Pay Per Click advertising, otherwise known as the PPC marketing. Pay per click advertising can be effective for online marketing and can be useful in a short term, but it can be also a risky way to market your website. Pay per click advertising is exactly what it sounds like, you pay every time someone clicks your ad taking them to your site. It is also a good way to get your ad in front of the search engine visitors if your site is not in the top 10 of organic search results. Unfortunately PPC is also fraught with click fraud, large monthly budgets, and a constant battle to carefully watch your ROI and traffic conversion rates. Organic Search Engine Optimization or SEO is the best way to market your business online. Organic SEO is the art and science of making your site naturally attractive to search engines. Your goal here is to attain the top 10 organic search results when someone searches a phrase related to your site or product in a search engine.

The advantage of Organic Search Engine Optimization and one way contextual link building over pay per click advertising, is that although you may pay for the initial optimization and some monthly maintenance, from there on out, the traffic brought from search engines is free. Organic traffic is also proven to convert much better than PPC traffic, because in general your site is more relevant to their search query. Organic Search Engine Optimization is proven to be more successful, and less costly over the long run. With pay per click, when you stop paying, your traffic stops clicking, and your site traffic dries up immediately.

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