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How Google’s PageRank Determines Search Engine Optimization

The process of using links to determine search engine ranking is called link analysis. Keyword searches and link analysis are both part of a routine internet search engine procedure called Search Engine Optimization. As 2006 faced its last weeks, Google was the internet search engine that most internet users preferred. Most of Google’s popularity is credited to its preferred form of search engine optimization, a trademarked program Google dubbed PageRank. PageRank is based on the link analyses algorithm. Each time it finds a hyperlink to a webpage, PageRank counts that hyperlink as a vote that supports the webpage. Google has designed PageRank to be an eight-unit measurement.

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