Search engine optimization
When I started my own online business, I had very high hopes. I was offering a terrific product at an unbeatable price, and I knew there was a big market out there for what I was selling. In addition, I tried to do a lot of different things to make my website attractive to customers. For example, I set up a blog and posted to it every day, I offered a free newsletter filled with useful information, and I answered all queries within 24 hours to show that I took customer service seriously. But those tactics didn’t have much of an impact on traffic to my site. Nobody was coming and nobody was buying.
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