The Different SEO Hats
There are three different ‘hats’ you can wear when you are doing SEO or zoekmachine optimalisatie, black, grey and white. These refer to how ‘bad’ the techniques you are using for SEO are.
For instance, white hat techniques are those which we believe the search engines like and we would never have to worry about being penalised for. Like growing your site with unique content to try and get more visitors, or adding a blog etc, those kind of things are normal and innocent techniques that can help you to get more traffic. These are part of your website optimalisatie.
Grey-hat techniques are those that we are not sure about, now technically speaking then anything you do to deliberately try and enhance your ranking in the search engines for a certain keyword could be considered as grey-hat at minimum. This is because the way Google thinks then it looks like they’d prefer everyone to just leave their websites to rank by themselves, allowing users to give you links etc rather than going out and getting them yourself.
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