Can the Emotional Marketing Value of Slogans Predict Who Wins the Presidency?
All of us who are involved to some degree or another with copywriting for the Internet know that compelling articles begin with a great title. There are some excellent analysis programs available so that you can check the emotional impact of your title.
I thought I would take this a step further to see how the three major presidential candidate’s campaign slogans stacked up in terms of emotional marketing values. The results were quite interesting. Who knows — maybe the emotional triggers in slogans can be used for political predictions!
When it came to hot political issues, the analysis programs I used had completely opposite results. You can help determine which one wins by taking our one-minute survey. Help break the tie — and feel free to post your comments, as well.
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