Do Traditional Principles of Marketing Still Apply?
It may not seem like it from an outsiders view, but marketing strategy, in my humble opinion, can be one of the most difficult and inexhaustible subjects to learn. You see, with the perfection of market research marketing, everything has gotten much more complicated. As our analytical tools get better (can you say Google?) and the public gets more jaded and cynical with respect to advertising, marketing has to wage an ever escalating war for the minds and desires of consumers. This may sound dystopian, but in reality it is still one of the key principles of marketing. Make no mistake about it - marketing and advertising professionals deal in mind persuasion.
As internet marketers, we must still employ these basic principles of marketing in virtually everything we do. The internet age has given us an opportunity to take advantage of instant mediums and do so much more than we could in the past. But we still need to make sure we never forget the basics. We need to understand how people’s fears, desires, and passions are created, how to influence them, and how to ultimately channel them towards the products that we sell.
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